Matt Larsson
Senior Performance Coach

Matt Larsson-Clifford

Matt (or as he’s affectionately known as LC) heads up our Wilderness Program in Sweden.

LC led the Heroes of Telemark expedition in Norway on behalf of Ray Mears Bushcraft and served with the British military for over 16 years, specialising in human performance and outdoor education.

Matt retired from the Royal Air Force (RAF) as one of the leading specialists in Adventurous Training (AT) and as a Fellow of the Institute in Leadership and Management. His final position was as the Commanding Officer of the largest Force Development Training Centre in the RAF. During his time in this position, Matt set up and led a variety of annual overseas expeditions, which still today exposes more than 1000 RAF personnel a year, to the benefits of AT; including Ski Touring and Mountaineering in the Alps, Wilderness Open Canoeing in Sweden, Sea Kayaking in Norway and Nordic Ski Touring in Sweden.

He has personally led expeditions throughout Europe, Africa, USA and Canada.

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